The music discovery game
Fantasy football for music.Powered by real streaming data.
Build the most valuable label in music. Your one label competes automatically in the Main League—the annual championship shaped by every Monday decision.
Live · Main League 2026 · Gameweek 1 of 22
- 01Find Artists
- 02Build your label
- 03Prove your taste
Free to play · No real money
What happens after signup?Give it a go
Who would you back?
Choose three artists, then watch an illustrative year unfold.
Illustrative demo · real artists and current audience counts; the year ahead is invented.
Sign three artists to reveal your year.
Need inspiration? Who was the last artist you listened to?
Still stuck? Choose from these artists.
Live · Main League 2026 · Gameweek 1 of 22
The Main League is your annual campaign
Build the most valuable label in music. Your one label enters automatically when eligible, and every Monday decision can move your position in the annual table.
Founding Main League 2026
A special shortened 22-Gameweek founding competition. Normal full years run for 48 Gameweeks.
- Shape it each week
Plan during the week. Saved changes normally become official Monday at 00:00 UTC.
- Climb the annual table
Current total label value decides your Main League position.
- Make it permanent
The final table is frozen into your scout record when the Main League ends.
A fair new year without losing your artists
Your artists carry into the next Main League. Every label value is rebased to £100,000, so the new annual race starts fairly while your scouting history remains.
Hot today
Updated daily from one completed UK audience dataset.
The game
How the real game works
1.Sign artists
Back established names or discover someone early.
2.Watch real growth
Artist and label values move with daily audience data.
3.Prove your judgement
Climb competitions and build your permanent scout record.
Scout record
Your discoveries do not disappear
FRL records when you genuinely sign an artist, how early you found them and what happens next — even after they leave your label. Your final Main League table is preserved as part of that permanent record.
Main League rulesCompetition
One annual campaign, with more ways to compete
Your call
Think you know who is next?
Build your real label and prove it with daily artist audience data.